Love them or hate them, virtual events aren’t going anywhere for the foreseeable future.

While I love in-person events, I’m a big fan of online events too. I think they can be a great way to reach a large audience and generate more revenue without all the hassle of in-person events.

But one aspect of virtual events that so many entrepreneurs struggle with is… how do you get people to show up?

When in-person events hit pause last year, more and more people shifted online.

At the beginning of the pandemic, people were showing up to these events like never before. Since most people were sitting at home without anywhere else to go, it was a time like never before.

Now, as virtual events become more popular, show-up rates have decreased.

Whether you’re running webinars, challenges, or workshops, getting people to show up isn’t easy. And if they do show up, how do you get people to not multitask and actually pay attention?

In this post, we’ll break down the top strategies so you can increase your show-up rates, which should lead to more revenue!

How To 10X Show Up Rates For Virtual Events

Before diving into all the little hacks and tricks to get more people to show up to your event, let’s think of the big picture.

Show-up rates are important, but there’s a second part to that metric called stick factor.

Stick factor basically means how long people will stick around and stay engaged in your event.

If they show up but then leave after 5 or 10 minutes, they might as well have even shown up.

As the host, it’s your job to both get people to show up and provide enough value to keep them entertained from start to finish.

One of the main reasons that people leave early is they don’t know who you are or how you can help them.

Think about how the audience is coming into a webinar or challenge…

If they don’t know you yet, they’ll likely show up but leave quickly. But the people that know who you are and how you can help will show up and stick around.

So how do you increase show-up rates and make sure they stick around?

Seed your authority from the moment they interact with your free piece of content or paid ad to register to attend.

Think about it, people who attend don’t want to waste time!

They want to know that you’re the person who can solve their problems and help provide them the transformation they want.

Here are five ways to do that…