Consumers trust word-of-mouth advertising from friends and family more than advertised content directly from brands, making influencer marketing to be the hottest, most active influencer marketing strategy on the market.

Influencer marketing is more about building honest relationships between your brand, your ideal customer, who they are already visiting online and LESS about paid advertising and direct ads.

Influencer marketing is about the relationships you build, not the number of transactions you can make.

Consumers are looking for a trusted voice in their online community, and marketers who work with influencers have the advantage to build relationships with the influencers audience and their brand.

What Is Influencer Marketing?

Influencer Marketing is a form of marketing in which places focus on influential people rather than the target market as a whole.

It identifies the individuals that influence potential buyers and orients marketing activities around these influencers.

Influencer marketing is a hybrid between old and new content marketing strategies that are placed into a modern-day content-driven influencer marketing campaign.

Influencer marketing is more about showing consumers your authority, credibility, and thought-leadership within your industry.

It uses a combination of online marketing influencers, celebrities (who we already know and trust), word-of-mouth marketing and other user-generated content to market and promote products and services to consumers, instead of using old, cheesy traditional advertising that continually pushes unwanted products in-front of consumers.

What Is An Influencer?

A person or group who has the ability or influence the behavior or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.

Social media influencers are the people who have built their audience one loyal, organic follower at a time.

Marketers should only work with social media influencers who have highly engaged audiences on their social networks.

This marketing influencer may have a considerable following, but you want to make sure the audience they have participates in the content they share, or it could be a total flop.

In your influencer marketing strategy, marketers need to reach out to social media influencers regularly.

The more frequently you do this, the more visible and engaged you become with potential brand influencers.

Have You Ever Heard Of Being Too Popular?

One would think that having a large following would mean higher amounts of engagement from fans and more reach, right?

Actually, that's incorrect.

Micro Influencers Are More Powerful Than You Think

According to Digiday, more than 55% of agency partners have incorporated micro influencers into their current Instagram marketing campaign.

They also said micro influencers get an average of 2-5 times more organic engagement per Instagram post, compared to those with more than 100,000 followers.

Micro influencers tend to feel more authentic. They can connect more with their following and grow and build trust within them.

Authenticity is what seems to keep followers engaged, what will continue to keep them engaged.